Contacts: Melissa Clyne
Scribe Inc. for FranklinCovey Products FranklinCovey Products
801.486.6763 | 801.860.1458-cell
mailto:melissa@scribepr.com

SALT LAKE CITY — November 2, 2011 — FC Organizational Products the official consumer products licensee of the FranklinCovey Co. brand, today released the results of its annual New Year’s Resolutions Survey, which polled more than 1,000 adult consumers throughout the United States during late October 2011. The first version of the research was conducted in 2002, providing a 10-year perspective on the most common goals for Americans..

The 2012 New Year’s Resolutions Survey found that respondents’ top three New Year’s resolutions for 2012 were also on the 2002 list: (1) become more physically fit; (2), improve one’s financial condition; and (3), improve health. However, the number one goal of weight loss in 2002 fell to fourth on the list in 2012 and overall health and fitness issues increased in priority, potentially a reflection of the aging baby boomer population and cultural shift from body weight to overall fitness.

According to Chatzky, “Gaining control of your finances puts you one step closer to gaining control of your life.  That's never felt more important.”

New to the 2012 Top 10 Resolutions are:

• Read more

• Change overall attitude: be more positive

• Travel

• Do more volunteer work

Interestingly, four resolutions fell off the Top 10 List since 2002 (see list below), three of which involve career changes, suggesting that Americans may be hesitant to venture into career changing moves in today’s economy.

• Quit/reduce smoking

• Change career or job

• Continue education

• Improve work habits and career situation

Priorities shift slightly within demographics groups:

• Quit/reduce smoking

• Change career or job

• Continue education

• Improve work habits and career situation

As in the 2002 survey, respondents were asked to rate their overall satisfaction with life. Interestingly, that number increased modestly, today at 7.0 on a 10 point scale of 1 = Not At All Satisfied and 10 = Extremely Satisfied, versus 6.8 in 2002.

Full survey results will be available on www.franklinplanner.com on December 1, 2011.

Survey Methodology

FC Organizational Products surveyed a nationally representative sample of 1,000 male and female consumers, 18-years and older across the United States through a third-party organization in late October 2011. The survey’s resulting sampling error rate is at the 95 percent confidence level.

ABOUT FC ORGANIZATIONAL PRODUCTS LLC

FC Organizational Products LLC is a global retailer and the exclusive worldwide consumer products licensee of the FranklinCovey™ brand owned by FranklinCovey Co. FC Org. Products helps individuals and organizations achieve greater organization, productivity, and success. The Company’s products are sold throughout Europe, Asia, Australia, and the Middle East and in more 15,000 retail outlets across North America, including FranklinCovey stores. Some of the Company’s best-known consumer products include ever popular FranklinCovey planners, PlanPlus™ Online, as well as a line of laptop bags and totes. In recent years, the company has added thousands of organizational tools and accessories to its product offering. For more information, please visit www.franklinplanner.com.